Google defuses Googlebombs
Google has finally had it with Googlebombing, the act of hundreds of Internet users linking up specific words with certain web sites in order to produce a desired (and usually comical) search result. The company announced today via its corporate blog that they have finally altered their search engine algorithm to minimize the impact of Googlebombs by improving the way they analyze link structures on web sites.
Google's previous stance on this type of Internet pranking was just that—it was a prank and that they didn't want to get involved in manually altering otherwise-harmless antics on the web. Also called "linkbombing," the most famous Googlebomb was of course the search for the phrase "failure" that produced a link to the current US President, George W. Bush. Some other Googlebombs included associating the search term "waffles" with Senator John Kerry and "talentless hack" with Adam Mathes, but not all Googlebombs were created to slander—some users Googlebombed the word "Jew" to stop pointing to a hate site and instead directed the term to point to the Wikipedia entry on Jewish people.
Google says that there have been less than 100 "well-known" Googlebombs since 2001 and most were for very off-the-wall phrases which, in the eyes of such a large corporate entity, were not a high priority to fix. Googlebombing seems harmless, but Google should have been concerned that relatively small groups of web users could so easily alter search results. However, Google claims that the reason that the company has decided to finally give in and fix the algorithm was because too many people had begun to assume that the negative associations—particularly the political ones—were Google's own opinions and that the company was intentionally associating the terms with various parties.