Sansa e270 pitted against iPod

Computer memory company Sandisk on Thursday introduced a collection of tiny digital music players and said it plans to challenge Apple Computer for dominance in the "flash" memory player market.
At the Consumer Electronics Show in Las Vegas, Sandisk introduced a 6GB player made with flash memory--chips that are smaller and lighter than hard disk drive technology memory and also have no moving parts. The Sansa e270 player is expected to cost about $300.
Sandisk said it intends to take on Apple, whose hot-selling iPod Nano device also uses flash memory. Apple's largest-capacity Nano is 4GB and costs $249.
Sandisk has about 29 percent of the flash category market, while Apple has about 49 percent, said The NPD Group, an industry research firm.